WhatsApp Business API kya hai — aur app se alag kaise?
Phone wala WhatsApp Business app chhote business ke liye hai — ek phone, ek-do log, haath se reply. WhatsApp Business API (Meta ka “Cloud API”) wahi number software ke through chalata hai, jisse:
- poori team ek hi number se ek saath chat kar sakti hai,
- hazaaron customers ko approved template se broadcast ja sakta hai,
- chatbot 24/7 jawab de sakta hai,
- aapki website, Shopify ya CRM se automatic messages ja sakte hain.
| Business app | Business API | |
|---|---|---|
| Kitne log chala sakte hain | Phone + kuch linked devices | Poori team, ek inbox |
| Bulk message | Broadcast list (limit ke saath) | Approved template se hazaaron ko |
| Chatbot / automation | Basic auto-reply | Full chatbot, sequences, integrations |
| Kharcha | Free | Meta per-message charge + software |
Shuru karne ke liye kya chahiye?
- Facebook account aur ek Meta Business portfolio (business.facebook.com) — nahi hai to signup ke dauraan ban jaata hai.
- Ek phone number jis par SMS ya call se OTP aa sake. (Kaunsa number chunein — neeche dekho.)
- Business ka naam aur website / social page — display name ke liye.
- Meta Business me payment method (card) — template messages ka charge Meta isi se leta hai.
- Ek provider / software — jaise DGI Inbox — jahan se aap inbox, broadcast aur chatbot chalaoge.
Step-by-step: WhatsApp Business API kaise lein
- DGI Inbox par account banao — register karo, 7 din ka free trial shuru ho jaata hai.
- WhatsApp Setup page kholo aur number connect karne ka tarika chuno: naya number, ya apna maujooda Business app number (Coexistence).
- Meta ka popup khulega (Embedded Signup) — Facebook se login karo, apna Business portfolio chuno ya naya banao.
- Display name likho — jo customers ko dikhega. Ye aapke business ke naam se milta-julta hona chahiye.
- Number verify karo — OTP daalo. Coexistence me Business app me QR scan karna hota hai.
- Payment method jodo Meta Business / WhatsApp Manager me.
- Templates sync karo aur pehla message bhejo. Bas — aap live ho!
Screenshots ke saath poora tarika: guide → number connect karo.
Kaunsa number use karein?
1. Naya number (sabse aasaan)
Aisa number jo kisi WhatsApp ya WhatsApp Business app par chal nahi raha. Landline ya virtual number bhi chal sakta hai agar OTP call se aa sake.
2. Maujooda WhatsApp Business app number (Coexistence)
Aapka purana number phone ke Business app me bhi chalta rahega aur API par bhi. Contacts aur pichhli chats (kuch mahine tak) bhi aa jaati hain. Jo log apna jaana-pehchana number nahi chhodna chahte, unke liye best.
3. Dusre provider se migrate
Agar number pehle se kisi aur API provider par hai, to purane provider par two-step verification band karke number shift ho sakta hai.
Business verification — kab zaroori hai?
Shuru karne ke liye verification zaroori nahi. Lekin Meta Business Verification (Business settings → Security centre) karwane se:
- roz zyada logon ko message bhejne ki limit milti hai,
- display name aur number par bharosa badhta hai,
- blue tick (Official Business Account) ke liye apply kar sakte ho — green / blue tick kaise milta hai.
Iske liye business ka naam, address aur ek document (jaise GST, Udyam, company certificate ya utility bill) chahiye hota hai jo website / naam se match kare.
Messaging limit: naye number par shuru me roz kitne naye logon ko message bhej sakte ho, uski limit kam hoti hai. Achhi quality (kam block/report) aur lagataar use se ye limit apne aap badhti hai.
Kharcha kitna aata hai?
Do hisse: Meta ka per-message charge (marketing ≈ ₹0.86, utility / OTP ≈ ₹0.115, +18% GST — approx.) aur software plan. Customer ke message ke 24 ghante ke andar reply free hai. Poora hisaab: WhatsApp Business API price in India.
DGI Inbox Meta ke charge par koi markup nahi lagata — aap sirf software ka plan dete ho.
Aksar puche jaane wale sawaal
Kya WhatsApp Business API free hai?
Setup ka Meta koi charge nahi leta, lekin template messages par per-message charge lagta hai. Customer ke message ke 24 ghante ke andar reply free hai. Software (jaise DGI Inbox) ka plan alag hota hai.
Kya main apna purana WhatsApp Business number use kar sakta hoon?
Haan. Coexistence se aapka Business app number phone par bhi chalta rahega aur API par bhi.
API lene me kitna time lagta hai?
Number connect karna aam taur par 15–20 minute ka kaam hai. Business verification me Meta kuch din le sakta hai, lekin uske bina bhi shuru kar sakte ho.
Kya GST zaroori hai?
Shuru karne ke liye nahi. Business verification ke liye GST ya koi aur business document kaam aata hai.
Kya personal WhatsApp number API par chal sakta hai?
Seedha nahi. Pehle use WhatsApp Business app me shift karo (phir Coexistence se connect), ya naya number lo.