DGI Inbox
DGI Inbox › Blog › Templates

WhatsApp template reject kyun hota hai? 10 aam wajah aur unka hal

Broadcast ya 24 ghante ke baad message bhejne ke liye approved template chahiye. Template reject ho jaye to campaign atak jaata hai. Achhi baat ye hai ki zyaadatar rejection kuch aam galtiyon ki wajah se hote hain — jo aasaani se theek ho jaati hain.

DGI Inbox team · 20 Oct 2026 · 6 min read

Template kya hota hai?

Template ek pehle se likha message hai jise Meta check karke approve karta hai. Isme {{1}}, {{2}} jaise variables hote hain jo bhejte waqt customer ka naam, order number ya offer se bhar jaate hain. Har template ki ek category hoti hai: Marketing (offer, promotion), Utility (order, payment, appointment update) ya Authentication (OTP).

Template reject hone ki 10 aam wajah

  1. Variable shuru ya end me. Message {{1}} se shuru ya khatam nahi hona chahiye. Aage-peeche normal text likho.
  2. Text kam, variables zyada. Sirf “{{1}} {{2}} {{3}}” jaisa template reject hota hai. Variables ke beech saaf, poore vaakya likho.
  3. Variables lagaatar. {{1}}{{2}} ek saath mat likho, beech me shabd daalo.
  4. Sample value nahi di. Har variable ka example (jaise “Rahul”, “20%”) bharo taaki reviewer samajh sake.
  5. Galat category. Offer wala message “Utility” me daala to reject ya category badal di jaati hai. Promotion = Marketing.
  6. Policy ke khilaaf content. Gambling, adult, nasha, hathiyaar, kuch financial/medical claims jaise vishay WhatsApp Commerce Policy me allowed nahi.
  7. Dhamki ya galat dabaav. “Abhi pay nahi kiya to account band” jaisi bhasha, ya jhoothe dawe.
  8. Short link ya galat URL. bit.ly jaise shorteners ki jagah apni website ka poora link use karo. Button me hi URL daalna behtar.
  9. Formatting galti. Bahut zyada emoji, CAPITAL letters, spelling galtiyan, ya bina matlab ke symbols.
  10. Sensitive jaankari maangna. Card number, poora Aadhaar, password jaisi cheezein message me maangna allowed nahi.

Sahi vs galat example

❌ Galat: {{1}} Diwali offer {{2}} — variable se shuru, text bahut kam, koi sample nahi.
✅ Sahi: Namaste {{1}}! Is Diwali hamare saare products par {{2}} ki chhoot hai. Offer 5 November tak. Shop karne ke liye neeche button dabayein. — Category: Marketing · Sample: {{1}} = Rahul, {{2}} = 20%
❌ Galat (Utility me offer): Aapka order ship ho gaya! Agle order par 30% off, abhi kharido!
✅ Sahi (Utility): Hi {{1}}, aapka order #{{2}} ship ho gaya hai. Ye {{3}} tak pahunch jayega. Track karne ke liye button dabayein.

Reject ho gaya to kya karein?

  1. DGI Inbox me Templates → Rejected tab kholo aur reason dekho.
  2. Upar ki list se galti pakdo — aksar variable ya category hoti hai.
  3. Wording thodi badlo, sample values bharo aur naye naam se dobara submit karo (jaise diwali_offer_2026_v2).
  4. Utility message me promotion mat milao — alag-alag templates banao.

Approval aam taur par kuch minute se kuch ghante me aa jaata hai.

Approve hone ke baad bhi dhyan rakho

Meta har template ki quality dekhta hai. Agar log message block ya report karte hain to quality girti hai aur template pause ho sakta hai. Isliye:

Broadcast ke baare me aur: WhatsApp broadcast software.

DGI Inbox se shuru karo: WhatsApp Business API + team inbox, broadcast, chatbot aur payments — 7 din ka free trial, credit card nahi chahiye. Setup ka poora tareeka: CRM guide.

Aksar puche jaane wale sawaal

Template approve hone me kitna time lagta hai?

Aam taur par kuch minute se kuch ghante. Kabhi-kabhi Meta zyada time leta hai.

Kya reject template ko edit kar sakte hain?

Aksar naye naam se badla hua template submit karna sabse aasaan hota hai. Purana rejected wala list me reh sakta hai.

Marketing aur Utility me kya fark hai?

Marketing = offer, sale, promotion. Utility = kisi kaam ka update jaise order, payment, appointment. Utility sasta hota hai, lekin usme promotion milaoge to reject ya category badal sakti hai.

Kya template me emoji aur button daal sakte hain?

Haan, limit me emoji theek hain. Buttons (Call, URL, Quick reply) bhi daal sakte ho.

Hindi me template ban sakta hai?

Haan. Language me Hindi chuno aur text Hindi me likho. Hinglish ke liye aksar English language chuni jaati hai.

Aur padhiye